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The collaboration will develop high-quality, performance-optimized content at scale and with greater speed.
July 23, 2025
By: Rachel Klemovitch
Assistant Editor
L’Oréal Turkey has partnered with AdCreative.ai, a company in the Appier Group, to transform its creative production process using next-generation generative technology.
The collaboration represents a significant step in L’Oréal Turkey’s digital evolution, enabling the delivery of high-quality, performance-optimized content at scale and with greater speed.
Chih-Han Yu, CEO and Co-founder of Appier, said,
“This partnership isn’t just about automating workflows. It’s about enabling bold creativity and smarter marketing, and we’re proud to support L’Oréal Turkey as they lead that charge.”
Through this partnership, L’Oréal Turkey is leveraging AdCreative.ai to optimize every stage of its visual content creation.
This includes branded templates tailored to specific product lines, AI-assisted photo and video shoots that accelerate production timelines, precision-edited stock imagery that ensures brand consistency, and predictive scoring tools that help forecast creative performance before a campaign goes live.
AdCreative.ai was founded by Turkish entrepreneur Alexandre Leciel. This technology combines proprietary AI models with user-centric design to automate and elevate creative workflows.
L’Oréal Turkey’s adoption of AdCreative.ai reflects a broader industry shift, as leading beauty and retail brands turn to technology to remain agile in increasingly fast-paced, fragmented markets.
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